{"id":4645,"date":"2026-04-13T01:00:56","date_gmt":"2026-04-13T01:00:56","guid":{"rendered":"https:\/\/relish-tech.com\/?p=4645"},"modified":"2026-10-20T07:13:45","modified_gmt":"2026-10-20T07:13:45","slug":"oem-vs-odm-vs-obm","status":"publish","type":"post","link":"https:\/\/relish-tech.com\/jp\/oem-vs-odm-vs-obm\/","title":{"rendered":"OEM\u30fbODM\u30fbOBM\u306e\u9055\u3044\uff1a\u30aa\u30fc\u30e9\u30eb\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u5411\u3051\u5b8c\u5168\u30ac\u30a4\u30c9\uff082026\u5e74\uff09"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4645\" class=\"elementor elementor-4645\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5cbaaf e-flex e-con-boxed e-con e-parent\" data-id=\"7c5cbaaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf17477 elementor-widget elementor-widget-html\" data-id=\"cf17477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style id=\"relish-oem-odm-obm-guide-inline-patch\">\n\n\/* Post 4645 article-scoped UI patch. *\/\n#relish-oem-odm-obm-guide .hero > .article-title { color:#0f0f23; 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}\n#relish-oem-odm-obm-guide .highlight-box { padding:24px 18px; }\n#relish-oem-odm-obm-guide .cta-block { padding:28px 18px; }\n#relish-oem-odm-obm-guide .def-card,\n#relish-oem-odm-obm-guide .pros,\n#relish-oem-odm-obm-guide .cons { padding:18px; }\n#relish-oem-odm-obm-guide .faq-q,\n#relish-oem-odm-obm-guide .faq-a { padding:16px 18px; }\n#relish-oem-odm-obm-guide .decision-row { gap:8px; }\n#relish-oem-odm-obm-guide .decision-then { flex:0 0 auto; width:auto; align-self:flex-start; text-align:left; }\n#relish-oem-odm-obm-guide .cta-btn { width:100%; margin:6px 0; }\n#relish-oem-odm-obm-guide .table-wrapper table { font-size:.875rem; }\n}\n\/* Post 4645 targeted post-review repairs. *\/\n#relish-oem-odm-obm-guide .featured-snippet {\n  background: linear-gradient(135deg, #172554 0%, #1e3a8a 100%) !important;\n  color: #fff !important;\n}\n#relish-oem-odm-obm-guide .featured-snippet > p { color: #fff !important; }\n#relish-oem-odm-obm-guide .featured-snippet strong { color: #fef3c7 !important; }\n#relish-oem-odm-obm-guide .executive-summary ul {\n  font-size: 0.9375rem !important;\n  line-height: 1.7 !important;\n}\n#relish-oem-odm-obm-guide .cta-block .cta-btn:focus-visible {\n  outline: 3px solid #fef3c7;\n  outline-offset: 3px;\n}\n@media (max-width: 768px) {\n  #relish-oem-odm-obm-guide .featured-snippet { padding: 20px 18px !important; }\n  #relish-oem-odm-obm-guide .executive-summary { padding: 20px 18px !important; }\n}\n\n\/* Post 4645 approved wider desktop body column. *\/\n@media (min-width: 769px) {\n  #relish-oem-odm-obm-guide .section > h2.section-title,\n  #relish-oem-odm-obm-guide .section > h3,\n  #relish-oem-odm-obm-guide .section > p,\n  #relish-oem-odm-obm-guide .section > ul,\n  #relish-oem-odm-obm-guide .section > ol {\n    width: 100%;\n    max-width: none;\n    margin-left: 0;\n    margin-right: 0;\n  }\n  #relish-oem-odm-obm-guide .section > p,\n  #relish-oem-odm-obm-guide .section > ul,\n  #relish-oem-odm-obm-guide .section > ol {\n    font-size: 18px;\n    line-height: 1.7;\n  }\n}\n<\/style>\n<div class=\"relish-article-wrapper\" id=\"relish-oem-odm-obm-guide\">\n<nav aria-label=\"Breadcrumb\" class=\"breadcrumb\">\n<a href=\"https:\/\/relish-tech.com\">Home<\/a>\n<span>\u203a<\/span>\n<a href=\"https:\/\/relish-tech.com\/oem-odm-electric-toothbrush-manufacturing-guide\/\">OEM Guide<\/a>\n<span>\u203a<\/span>\n<span>OEM vs ODM vs OBM<\/span>\n<\/nav>\n<div class=\"hero\">\n<span class=\"hero-badge\">Manufacturing Models<\/span>\n<h2 class=\"article-title\">OEM vs ODM vs OBM: Complete Guide for Oral Care Brands (2026)<\/h2>\n<div class=\"hero-meta translation-block\">\n<span>\ud83d\udcc5 April 8, 2026<\/span>\n<span>\u23f1 10 min read<\/span>\n<span>\u270d\ufe0f Relish Technology<\/span>\n<\/div>\n<div class=\"hero-intro\">Choosing a manufacturing model shapes your investment, launch schedule and control over the product. OEM, ODM and OBM serve different business needs. This guide compares the three so oral care brands can choose a practical starting point and plan for growth.<\/div>\n<\/div>\n<div class=\"featured-snippet\" style=\"background: linear-gradient(135deg, #1e3a5f 0%, #2563eb 100%); color: white; border-radius: 12px; padding: 24px 28px; margin: 0 0 36px; font-size: 1rem; line-height: 1.7; box-shadow: 0 4px 20px rgba(37,99,235,.3);\">\n<p class=\"translation-block\" style=\"margin: 0; color: rgba(255,255,255,.95);\"><strong style=\"color: #fbbf24;\">OEM, ODM and OBM<\/strong> describe three manufacturing models for oral care brands. In <strong>OEM<\/strong> (Original Equipment Manufacturing), the factory develops or manufactures a product to your specifications, with design rights and exclusivity defined in the agreement. In <strong>ODM<\/strong> (Original Design Manufacturing), you adapt an existing factory design with your branding and agreed customization. In <strong>OBM<\/strong> (Original Brand Manufacturing), the manufacturer sells under its own brand. <strong>ODM<\/strong> can offer a faster route to launch, while <strong>OEM<\/strong> gives brands more scope for product differentiation. At Relish, custom orders start at 1,000 units, with flexibility depending on the order; wholesale orders for stocked products start at 50 units.<\/p>\n<\/div>\n<div class=\"executive-summary\" style=\"background: #f8f9fa; border: 1px solid #e0e0e0; border-left: 5px solid var(--brand-primary); border-radius: 8px; padding: 24px 28px; margin: 0 0 36px;\">\n<h3 style=\"margin-top: 0; color: var(--brand-secondary); font-size: 1.15rem; margin-bottom: 16px; display: flex; align-items: center; gap: 8px;\">\n<svg fill=\"none\" height=\"20\" stroke=\"var(--brand-primary)\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"20\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"><\/path><\/svg>\n      Executive Summary: Quick Fact Sheet\n    <\/h3>\n<ul style=\"padding-left: 20px; margin-bottom: 0; color: #333; font-size: 14.5px; line-height: 1.7;\">\n<li class=\"translation-block\" style=\"margin-bottom: 12px;\"><strong style=\"color: #1d4ed8;\">OEM (Original Equipment Manufacturing):<\/strong> Suits oral care brands investing in distinctive products and control over design. Define ownership of molds, design files and other IP in the manufacturing agreement. Custom tooling can cost $8,000\u2013$30,000+ and development can take 20\u201328 weeks, depending on the project. Relish custom orders start at 1,000 units, with flexibility according to the order.<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 12px;\"><strong style=\"color: #15803d;\">ODM (Original Design Manufacturing):<\/strong> A practical route for startups and faster market entry. Build on an existing factory platform, customize the branding and review the available compliance documents for your model and destination market. Using existing molds can avoid new tooling costs. Plan around an 8\u201312-week project schedule, subject to customization and delivery requirements. Relish custom orders start at 1,000 units, with flexibility according to the order; stocked products are available for wholesale from 50 units.<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 12px;\">\n<strong style=\"color: #b45309;\">OBM (Original Brand Manufacturing):<\/strong> Occurs when the manufacturer produces and sells consumer oral care products under its own proprietary brand.\n      <\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 0;\">\n<strong style=\"color: var(--brand-secondary);\">Strategic Growth Path:<\/strong> Most successful B2B buyers launch their private label with an ODM model to minimize capital risk and validate the market, later transitioning to custom OEM manufacturing with Relish Technology once volume scales.\n      <\/li>\n<\/ul>\n<\/div>\n<img decoding=\"async\" alt=\"Illustration comparing OEM manufacturing, ODM customization and products sold under a manufacturer\u2019s own brand\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/oem-vs-odm-vs-obm-manufacturing-models-comparison-hero-scaled.webp\"\/>\n<div class=\"toc\">\n<h2>Table of Contents<\/h2>\n<ol>\n<li><a href=\"#definitions\">What Are OEM, ODM, and OBM?<\/a><\/li>\n<li><a href=\"#comparison\">Side-by-Side Comparison<\/a><\/li>\n<li><a href=\"#oem-detail\">OEM Deep Dive: Pros, Cons &amp; When to Use It<\/a><\/li>\n<li><a href=\"#odm-detail\">ODM Deep Dive: Pros, Cons &amp; When to Use It<\/a><\/li>\n<li><a href=\"#obm-detail\">OBM Deep Dive: The Manufacturer's Brand Path<\/a><\/li>\n<li><a href=\"#decision\">Which Model Is Right for You? Decision Framework<\/a><\/li>\n<li><a href=\"#brand-journey\">The Typical Brand Journey: ODM \u2192 OEM \u2192 Hybrid<\/a><\/li>\n<li><a href=\"#oral-care-context\">Why This Matters Specifically for Oral Care<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ol>\n<\/div>\n<div class=\"section\" id=\"definitions\">\n<h2 class=\"section-title\">1. What Are OEM, ODM, and OBM?<\/h2>\n<p class=\"translation-block\">These three acronyms describe three fundamentally different relationships between a brand and a <a href=\"https:\/\/relish-tech.com\/manufacturing\/\">manufacturer<\/a>. Understanding them isn't just an academic exercise \u2014 your choice determines your upfront investment, how fast you can launch, and how much control you have over your product.<\/p>\n<div class=\"def-grid\">\n<div class=\"def-card oem\">\n<div class=\"def-card-label\"><a href=\"https:\/\/relish-tech.com\/oem-guide\/\" style=\"color:inherit;text-decoration:none\">OEM<\/a><\/div>\n<h3>Original Equipment Manufacturing<\/h3>\n<p>The factory manufactures to your agreed product specifications, including the design, molds, electronics and materials. Your agreement sets out which designs and tools you own, what the factory may use, and any exclusivity arrangements.<\/p>\n<\/div>\n<div class=\"def-card odm\">\n<div class=\"def-card-label\"><a href=\"https:\/\/relish-tech.com\/oem-guide\/\" style=\"color:inherit;text-decoration:none\">ODM<\/a><\/div>\n<h3>Original Design Manufacturing<\/h3>\n<p>The factory provides an existing product design. You choose a model, agree the color, logo, packaging and other available changes, and sell it under your brand. This can reduce development work and shorten the launch schedule, though other brands may use the same base platform.<\/p>\n<\/div>\n<div class=\"def-card obm\">\n<div class=\"def-card-label\">OBM<\/div>\n<h3>Original Brand Manufacturing<\/h3>\n<p>The manufacturer builds its own brand. They design, produce, and market products under their own name, competing directly with their OEM\/ODM clients in some cases.<\/p>\n<\/div>\n<\/div>\n<p class=\"translation-block\">Straits Research projects the global electric toothbrush market to grow from <strong>USD 5.02 billion in 2026<\/strong> to <strong>USD 8.50 billion by 2034<\/strong>, with a CAGR of 6.8% over 2026\u20132034 <a href=\"https:\/\/straitsresearch.com\/report\/electric-toothbrush-market\" style=\"color:var(--brand-primary);font-size:12px;\" target=\"_blank\" rel=\"noopener\">[1]<\/a>. This growth is driven by increasing awareness of oral hygiene and rising disposable incomes in emerging markets.<\/p>\n<p class=\"translation-block\">According to the American Dental Association (ADA), both manual and powered toothbrushes can be used effectively for oral care <a href=\"https:\/\/www.ada.org\/resources\/research\/science-and-research-institute\/oral-health-topics\/toothbrushes\" style=\"color:var(--brand-primary);font-size:12px;\" target=\"_blank\" rel=\"noopener\">[2]<\/a>. The ADA recommends brushing teeth twice a day for two minutes with a soft-bristled toothbrush \u2014 a standard that drives consumer preference for quality electric toothbrushes.<\/p>\n<p class=\"translation-block\">The World Health Organization (WHO) emphasizes that oral health is a critical component of overall health, with oral diseases affecting nearly 3.5 billion people globally <a href=\"https:\/\/www.who.int\/health-topics\/oral-health\" style=\"color:var(--brand-primary);font-size:12px;\" target=\"_blank\" rel=\"noopener\">[3]<\/a>. This widespread awareness fuels demand for advanced oral care products, including electric toothbrushes.<\/p>\n\n<div style=\"background: #e8f4fd; border: 1px solid #b8d9f5; border-radius: 12px; padding: 24px; margin: 32px 0;\">\n<h4 style=\"color: var(--brand-primary); font-size: 1rem; margin: 0 0 12px;\">\ud83d\udccb About the Manufacturer: Relish Technology<\/h4>\n<p class=\"translation-block\" style=\"font-size: 14px; color: #333; margin: 0 0 12px;\">This guide is authored by <a href=\"https:\/\/relish-tech.com\/about\/\" style=\"color: var(--brand-primary);\">Shenzhen Relish Technology Co., Ltd.<\/a>, a professional OEM\/ODM manufacturer with over 10 years of experience in the oral care industry. Our manufacturing capabilities include:<\/p>\n<ul style=\"font-size: 13px; color: #333; margin: 0; padding-left: 20px;\">\n<li class=\"translation-block\" style=\"margin-bottom: 6px;\"><strong>Factory footprint:<\/strong> 20,000 m\u00b2 dust-free workshop in Shenzhen<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 6px;\"><strong>Monthly production capacity:<\/strong> 1.2 million+ units<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 6px;\"><strong>Workforce:<\/strong> 300+ skilled workers across 12 automated production lines<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 6px;\"><strong>R&amp;D capability:<\/strong> 30+ dedicated engineers with full product development capabilities<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 6px;\"><strong>Global reach:<\/strong> Products exported to 120+ countries worldwide<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 6px;\"><strong>Certifications and compliance support:<\/strong> CE, FCC, FDA establishment registration and device listing, ISO 9001, RoHS and REACH \u2014 supporting documents and testing reports available<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 0;\"><strong>Client base:<\/strong> Trusted by globally recognized oral care brands for <a href=\"https:\/\/relish-tech.com\/case-studies\/\" style=\"color: var(--brand-primary);\">OEM\/ODM partnerships<\/a><\/li>\n<\/ul>\n<p class=\"translation-block\" style=\"font-size: 13px; color: #666; margin: 12px 0 0;\"><a href=\"https:\/\/relish-tech.com\/about\/\" style=\"color: var(--brand-primary);\">Learn more about Relish Tech \u2192<\/a> | <a href=\"https:\/\/relish-tech.com\/certifications\/\" style=\"color: var(--brand-primary);\">View our certifications \u2192<\/a> | <a href=\"https:\/\/relish-tech.com\/case-studies\/\" style=\"color: var(--brand-primary);\">Client success stories \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"section\" id=\"comparison\">\n<h2 class=\"section-title\">2. Side-by-Side Comparison<\/h2>\n<p>The table below compares the three models across every dimension that affects your business decision.<\/p>\n<p class=\"table-scroll-hint\" id=\"table-scroll-hint-1\">If the table is not fully visible, scroll horizontally to view all columns.<\/p><div aria-describedby=\"table-scroll-hint-1\" aria-label=\"OEM, ODM, and OBM manufacturing model comparison\" class=\"table-wrapper\" role=\"region\" tabindex=\"0\">\n<table><caption class=\"sr-only\">OEM, ODM, and OBM manufacturing model comparison<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Dimension<\/th>\n<th scope=\"col\">OEM<\/th>\n<th scope=\"col\">ODM<\/th>\n<th scope=\"col\">OBM<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Who owns the design<\/strong><\/td>\n<td>Owned by the brand or subject to agreed design rights<\/td>\n<td>Usually the manufacturer; agree usage rights<\/td>\n<td>Manufacturer or its brand entity<\/td>\n<\/tr>\n<tr>\n<td><strong>Product uniqueness<\/strong><\/td>\n<td class=\"translation-block\"><span class=\"tag-good\">High<\/span> \u2014 exclusive design<\/td>\n<td class=\"translation-block\"><span class=\"tag-mid\">Medium<\/span> \u2014 color\/logo customization<\/td>\n<td class=\"translation-block\"><span class=\"tag-good\">High<\/span> \u2014 proprietary brand<\/td>\n<\/tr>\n<tr>\n<td><strong>Time-to-market<\/strong><\/td>\n<td class=\"translation-block\"><span class=\"tag-hard\">20\u201328 weeks<\/span> (tooling + sampling)<\/td>\n<td class=\"translation-block\"><span class=\"tag-good\">8\u201312 weeks<\/span> (branding only)<\/td>\n<td class=\"translation-block\"><span class=\"tag-hard\">18\u201336+ months<\/span> (brand building)<\/td>\n<\/tr>\n<tr>\n<td><strong>Typical MOQ<\/strong><\/td>\n<td>Relish: from 1,000 units, with order flexibility<\/td>\n<td>Relish: from 1,000 custom units; stocked wholesale from 50 units<\/td>\n<td>N\/A (manufacturer's own)<\/td>\n<\/tr>\n<tr>\n<td><strong>Upfront investment<\/strong><\/td>\n<td class=\"translation-block\"><span class=\"tag-hard\">High<\/span> \u2014 tooling $8k\u2013$30k+<\/td>\n<td class=\"translation-block\"><span class=\"tag-good\">Low<\/span> \u2014 branding &amp; packaging only<\/td>\n<td class=\"translation-block\"><span class=\"tag-hard\">Very high<\/span> \u2014 brand development and distribution<\/td>\n<\/tr>\n<tr>\n<td><strong>IP protection<\/strong><\/td>\n<td class=\"translation-block\"><span class=\"tag-good\">Ownership and exclusivity defined by contract<\/span><\/td>\n<td class=\"translation-block\"><span class=\"tag-mid\">Base design usually retained by the factory<\/span><\/td>\n<td class=\"translation-block\"><span class=\"tag-good\">Manufacturer manages its brand and product IP<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Quality control<\/strong><\/td>\n<td>Full specification control<\/td>\n<td>Agree product specifications and inspection criteria<\/td>\n<td>Factory sets the standard<\/td>\n<\/tr>\n<tr>\n<td><strong>Compliance and certification<\/strong><\/td>\n<td>Agree responsibilities for each target market<\/td>\n<td>Existing model documents can support assessment<\/td>\n<td>Manufacturer manages applicable compliance<\/td>\n<\/tr>\n<tr>\n<td><strong>Margin potential<\/strong><\/td>\n<td class=\"translation-block\"><span class=\"tag-good\">High<\/span> \u2014 unique product commands premium<\/td>\n<td class=\"translation-block\"><span class=\"tag-mid\">Medium<\/span> \u2014 commodity competition risk<\/td>\n<td>Depends on brand equity<\/td>\n<\/tr>\n<tr>\n<td><strong>Best for<\/strong><\/td>\n<td>Established brands, unique features<\/td>\n<td>Startups, fast market testing<\/td>\n<td>Manufacturers pivoting to brand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<img decoding=\"async\" alt=\"Illustration comparing a custom electric toothbrush design, a shared platform with brand customization and a manufacturer-branded product\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/oem-vs-odm-vs-obm-toothbrush-product-comparison-scaled.webp\"\/>\n<div class=\"section\" id=\"oem-detail\">\n<h2 class=\"section-title\">3. OEM Deep Dive: Pros, Cons &amp; When to Use It<\/h2>\n<p class=\"translation-block\">OEM is a strong option for brands that have validated demand and are ready to invest in product differentiation. Agree ownership and access rights for molds, firmware and design files, along with the scope of exclusive production. <a href=\"https:\/\/relish-tech.com\/oem-guide\/\">Learn more about our OEM services \u2192<\/a><\/p>\n<h3>What \"true OEM\" looks like in oral care<\/h3>\n<p class=\"translation-block\">For an <a href=\"https:\/\/relish-tech.com\/oem-odm-electric-toothbrush-manufacturing-guide\/\">OEM electric toothbrush<\/a> project, you would typically provide or agree industrial design files, motor and battery specifications, brush head design, PCB and firmware requirements, and packaging specifications. The factory quotes against the bill of materials (BOM) and agreed tolerances. Define the responsible parties and required compliance documents for each target market, including the brand and model details. <a href=\"https:\/\/relish-tech.com\/certifications\/\">View our certification capabilities \u2192<\/a><\/p>\n<div class=\"pros-cons\">\n<div class=\"pros\">\n<h4>\u2705 OEM Advantages<\/h4>\n<ul>\n<li>Exclusive product design, supported by agreed IP rights and production terms<\/li>\n<li>Ownership and access rights for molds, tooling and designs agreed in writing<\/li>\n<li>Higher retail price justification (unique features, premium positioning)<\/li>\n<li>Compliance documentation aligned with your brand, model and target market<\/li>\n<li>Deep factory partnership \u2014 factory invested in your success<\/li>\n<\/ul>\n<\/div>\n<div class=\"cons\">\n<h4>\u274c OEM Disadvantages<\/h4>\n<ul>\n<li>High upfront tooling cost: $8,000\u2013$30,000+ for injection molds alone<\/li>\n<li>Long development lead time: 20\u201328 weeks from design to first shipment<\/li>\n<li>Order size depends on the design and tooling; Relish custom orders start at 1,000 units, with flexibility according to the order<\/li>\n<li>R&amp;D risk \u2014 if design flops, tooling cost is sunk<\/li>\n<li>Requires experienced product team or industrial design agency<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3>When to choose OEM<\/h3>\n<ul style=\"padding-left: 20px; margin-bottom: 16px;\">\n<li style=\"margin-bottom: 8px;\">Your brand already sells and you want a distinctive product with agreed design protection<\/li>\n<li style=\"margin-bottom: 8px;\">You have a genuine technical innovation (new motor technology, unique brushhead geometry)<\/li>\n<li style=\"margin-bottom: 8px;\">Your target retail price is $30+ (margin supports tooling amortization)<\/li>\n<li style=\"margin-bottom: 8px;\">You're entering a high-bar market (EU\/Japan) that rewards premium positioning<\/li>\n<li style=\"margin-bottom: 8px;\">You have 6+ months of runway before needing revenue from this product<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"section\" id=\"odm-detail\">\n<h2 class=\"section-title\">4. ODM Deep Dive: Pros, Cons &amp; When to Use It<\/h2>\n<p class=\"translation-block\">ODM lets a new oral care brand build on engineering and tooling already developed by the factory. Existing platforms may represent $50,000\u2013$200,000 of development and compliance work. You can focus on selecting the right model, customizing your branding and preparing an 8\u201312-week launch plan. <a href=\"https:\/\/relish-tech.com\/custom-packaging\/\">View our private label options \u2192<\/a><\/p>\n<h3>What ODM customization typically includes<\/h3>\n<p class=\"translation-block\">Typical ODM options include exterior colors and finishes, screen-printed or laser-engraved logos, custom packaging or sleeves, brush head and bristle options, and localized instructions. Changes to the motor, electronics, housing molds or core functions need <em>separate engineering review<\/em> and may move the project beyond standard ODM customization.<\/p>\n<div class=\"pros-cons\">\n<div class=\"pros\">\n<h4>\u2705 ODM Advantages<\/h4>\n<ul>\n<li>Existing molds can avoid new tooling investment; confirm any customization charges<\/li>\n<li>Existing CE, FCC and RoHS documents can support review of the selected model<\/li>\n<li>Relish custom orders start at 1,000 units, with flexibility; stocked wholesale starts at 50 units<\/li>\n<li>Fast time-to-market: 8\u201312 weeks for branding + production<\/li>\n<li>Lower working capital requirement \u2014 ideal for bootstrapped brands<\/li>\n<li>Factory QC systems already in place for the platform<\/li>\n<\/ul>\n<\/div>\n<div class=\"cons\">\n<h4>\u274c ODM Disadvantages<\/h4>\n<ul>\n<li>Multiple brands may sell the same underlying product \u2014 race-to-bottom pricing risk<\/li>\n<li>The factory generally retains the base design; agree any exclusivity or licensed rights<\/li>\n<li>Limited differentiation \u2014 hard to command premium pricing long-term<\/li>\n<li>Dependent on factory's design roadmap for new features<\/li>\n<li>Tighter tolerances or additional inspections may require engineering changes and revised costs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3>When to choose ODM<\/h3>\n<ul style=\"padding-left: 20px; margin-bottom: 16px;\">\n<li style=\"margin-bottom: 8px;\">You're launching a new brand and need to validate demand before committing to tooling<\/li>\n<li style=\"margin-bottom: 8px;\">Your go-to-market budget is under $50,000<\/li>\n<li style=\"margin-bottom: 8px;\">You need to be in market within 3 months<\/li>\n<li style=\"margin-bottom: 8px;\">Your differentiation strategy is marketing and branding, not product engineering<\/li>\n<li style=\"margin-bottom: 8px;\">You're targeting Amazon\/DTC first and need fast iteration cycles<\/li>\n<\/ul>\n<\/div>\n<img decoding=\"async\" alt=\"Close-up illustration of electric toothbrush housing molds and a tooling storage area\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/oem-injection-mold-tooling-electric-toothbrush-precision-scaled.webp\"\/>\n<div class=\"section\" id=\"obm-detail\">\n<h2 class=\"section-title\">5. OBM Deep Dive: The Manufacturer's Brand Path<\/h2>\n<p>OBM is less about choosing a sourcing model and more about a strategic pivot: a manufacturer decides to go direct-to-consumer under its own brand name. This is increasingly common among Chinese oral care factories as production margins get squeezed.<\/p>\n<h3>OBM in the oral care industry<\/h3>\n<p>Examples include manufacturers that built production capability for Western brands and then launched their own consumer lines \u2014 often initially in Southeast Asia or on Chinese platforms like Tmall\/JD.com before expanding globally. The risk is significant: manufacturing excellence does not automatically translate to brand-building ability, and a factory's OBM launch can alienate existing OEM\/ODM clients who fear the factory will now compete against them.<\/p>\n<div class=\"highlight-box\">\n<h3>\u26a1 Note for Brands Working with OBM Manufacturers<\/h3>\n<p>If your factory is also an OBM \u2014 meaning they sell consumer products under their own brand \u2014 ask explicitly about IP separation, non-compete policies, and whether your custom designs are truly isolated from their brand development team. A factory without clear internal firewalls may inadvertently (or intentionally) borrow your innovations for their own brand line.<\/p>\n<\/div>\n<\/div>\n<img decoding=\"async\" alt=\"Illustration of ODM electric toothbrush options for colors, logos, packaging and brush heads\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/odm-electric-toothbrush-customization-options-colors-logo-packaging-scaled.webp\"\/>\n<div class=\"section\" id=\"decision\">\n<h2 class=\"section-title\">6. Which Model Is Right for You? Decision Framework<\/h2>\n<p>Use this decision matrix to quickly identify the right starting point based on your current situation:<\/p>\n<div class=\"decision-matrix\">\n<h3>Decision Matrix<\/h3>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\">\ud83d\udca1 <strong>If:<\/strong> You're launching a first product with less than $100K budget and need to be in market within 6 months<\/div>\n<div class=\"decision-then\"><span class=\"choose-odm\">\u2192 ODM<\/span><\/div>\n<\/div>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\">\ud83d\udca1 <strong>If:<\/strong> You have a validated product-market fit and want to build a defensible product moat<\/div>\n<div class=\"decision-then\"><span class=\"choose-oem\">\u2192 OEM<\/span><\/div>\n<\/div>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\">\ud83d\udca1 <strong>If:<\/strong> You have a technical innovation (new motor, smart features) that requires custom engineering<\/div>\n<div class=\"decision-then\"><span class=\"choose-oem\">\u2192 OEM<\/span><\/div>\n<\/div>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\">\ud83d\udca1 <strong>If:<\/strong> You're an Amazon FBA seller testing a new product category with low risk<\/div>\n<div class=\"decision-then\"><span class=\"choose-odm\">\u2192 ODM<\/span><\/div>\n<\/div>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\">\ud83d\udca1 <strong>If:<\/strong> You're a distributor or retailer creating a private label line<\/div>\n<div class=\"decision-then\"><span class=\"choose-odm\">\u2192 ODM<\/span><\/div>\n<\/div>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\">\ud83d\udca1 <strong>If:<\/strong> You're targeting $50+ retail price with genuine premium positioning<\/div>\n<div class=\"decision-then\"><span class=\"choose-oem\">\u2192 OEM<\/span><\/div>\n<\/div>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\">\ud83d\udca1 <strong>If:<\/strong> You're a factory wanting to build your own consumer brand<\/div>\n<div class=\"decision-then\"><span class=\"choose-obm\">\u2192 OBM<\/span><\/div>\n<\/div>\n<div class=\"decision-row\">\n<div class=\"decision-if translation-block\"><strong>\ud83d\udca1 If:<\/strong> You need to launch in the EU within 6 months and want to build on an existing platform with relevant compliance documents<\/div>\n<div class=\"decision-then\"><span class=\"choose-odm\">\u2192 ODM<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<img decoding=\"async\" alt=\"Four-stage illustration of an oral care brand moving from ODM market testing to custom OEM products and a mixed product portfolio\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/brand-growth-journey-odm-oem-hybrid-manufacturing-stages-scaled.webp\"\/>\n<div class=\"section\" id=\"brand-journey\">\n<h2 class=\"section-title\">7. The Typical Brand Journey: ODM \u2192 OEM \u2192 Hybrid<\/h2>\n<p>Oral care brands can use different manufacturing models as their product range and sales develop. The following stages show one practical path from market testing to a mix of custom and platform-based products. The revenue and budget figures are planning examples.<\/p>\n<div class=\"brand-path\">\n<div class=\"path-step step-odm\">\n<div class=\"path-num\">1<\/div>\n<div class=\"path-content\">\n<h4>Stage 1 \u2014 Market Validation (ODM)<\/h4>\n<p>Launch with an ODM product. Low MOQ, fast timeline. Goal: prove the market exists, build customer feedback, reach $30K\u2013$50K monthly revenue. Budget: $10K\u2013$30K total.<\/p>\n<\/div>\n<\/div>\n<div class=\"path-step step-hybrid\">\n<div class=\"path-num\">2<\/div>\n<div class=\"path-content\">\n<h4>Stage 2 \u2014 Brand Differentiation (ODM+ \/ Semi-OEM)<\/h4>\n<p>Ask your factory for exclusive colorways, custom packaging, or minor component changes that your competitors can't easily copy. Start building brand recognition. Budget: $20K\u2013$60K.<\/p>\n<\/div>\n<\/div>\n<div class=\"path-step step-oem\">\n<div class=\"path-num\">3<\/div>\n<div class=\"path-content\">\n<h4>Stage 3 \u2014 Product Ownership (OEM)<\/h4>\n<p>At around $80K\u2013$100K in monthly revenue, assess whether sales and margins can support custom tooling for your flagship product. Agree exclusive molds and design rights, then develop the features that set your brand apart. Example budget: $60K\u2013$150K including tooling.<\/p>\n<\/div>\n<\/div>\n<div class=\"path-step step-obm\">\n<div class=\"path-num\">4<\/div>\n<div class=\"path-content\">\n<h4>Stage 4 \u2014 Portfolio Expansion<\/h4>\n<p>Run OEM for hero products (electric toothbrush flagship), ODM for category extensions (accessories, adjacent SKUs), keeping CAPEX efficient while protecting core differentiation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<img decoding=\"async\" alt=\"Illustrative oral care product display with an electric toothbrush, water flosser, brush heads and OEM\/ODM packaging\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/relish-oem-odm-oral-care-product-lineup-electric-toothbrush-water-flosser-scaled.webp\"\/>\n<div class=\"section\" id=\"oral-care-context\">\n<h2 class=\"section-title\">8. Why This Matters Specifically for Oral Care<\/h2>\n<p>The oral care manufacturing industry has a structural dynamic that makes the OEM\/ODM decision particularly consequential:<\/p>\n<h3>Existing compliance work can strengthen the ODM proposition<\/h3>\n<p>Market requirements can include CE marking and RoHS compliance in the EU, FCC requirements in the USA, PSE requirements in Japan, KC requirements in South Korea and EAC requirements in applicable Eurasian markets. The exact route depends on the product configuration and destination. A multi-market compliance plan can cost $8,000\u2013$25,000 and take 3\u20136 months, depending on the scope. Existing ODM test reports and technical documents can reduce duplicated work, but the final branded model and any modifications still need review.<\/p>\n<h3>The \"me-too\" problem with ODM<\/h3>\n<p>The downside: Shenzhen alone has 200+ factories offering essentially the same 3\u20134 sonic toothbrush platforms. If you go ODM without strong branding differentiation, you'll end up in a price war with dozens of other brands selling the same product. This is why the ODM-to-OEM journey is critical for long-term brand building.<\/p>\n<h3>Shenzhen's ODM ecosystem advantage<\/h3>\n<p>The Longhua and Longgang districts in Shenzhen have the world's most complete oral care ODM ecosystem \u2014 motor suppliers, PCB fabs, injection molders, and brush head manufacturers all within 30 minutes of each other. This means ODM products are genuinely high quality, not just \"cheap alternatives\" \u2014 the same supply chain feeds both ODM and OEM products at many factories.<\/p>\n<p class=\"table-scroll-hint\" id=\"table-scroll-hint-2\">If the table is not fully visible, scroll horizontally to view all columns.<\/p><div aria-describedby=\"table-scroll-hint-2\" aria-label=\"Oral care category manufacturing model recommendations\" class=\"table-wrapper\" role=\"region\" tabindex=\"0\">\n<table><caption class=\"sr-only\">Oral care category manufacturing model recommendations<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Oral Care Category<\/th>\n<th scope=\"col\">Recommended Starting Model<\/th>\n<th scope=\"col\">Reason<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Sonic Electric Toothbrush<\/td>\n<td>ODM first, then OEM<\/td>\n<td>Existing platform documents can reduce compliance work<\/td>\n<\/tr>\n<tr>\n<td>Water Flosser \/ Irrigator<\/td>\n<td>ODM (strong platform availability)<\/td>\n<td>Growing category, fewer ODM competitors than toothbrush<\/td>\n<\/tr>\n<tr>\n<td>Kids Electric Toothbrush<\/td>\n<td>OEM or customized ODM, depending on features<\/td>\n<td>Assess character licensing, age-appropriate features and any app integration<\/td>\n<\/tr>\n<tr>\n<td>UV Sterilizer \/ Travel Set<\/td>\n<td>ODM<\/td>\n<td>Accessory products, low differentiation need<\/td>\n<\/tr>\n<tr>\n<td>Smart AI Toothbrush<\/td>\n<td>OEM or a suitable smart ODM platform<\/td>\n<td>Choose according to the app, sensor and algorithm customization required<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<img decoding=\"async\" alt=\"Illustration of market compliance marks, testing documents and inspection instruments for electric toothbrush sourcing\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/electric-toothbrush-certification-stack-ce-fcc-pse-kc-rohs-scaled.webp\"\/>\n<div class=\"section\" id=\"faq\">\n<h2 class=\"section-title\">9. Frequently Asked Questions<\/h2>\n<div class=\"faq-list\">\n<div class=\"faq-item\">\n<h3 class=\"faq-q\">What is the main difference between OEM and ODM?<\/h3>\n<div class=\"faq-a\">OEM focuses on manufacturing to the brand\u2019s agreed product specifications; ownership of designs, molds and other IP is set out in the contract. ODM starts from an existing factory design that you adapt with your branding and agreed changes. OEM offers more scope for differentiation; ODM can reduce development work and shorten the launch schedule.<\/div>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"faq-q\">Which model is better for a startup oral care brand \u2014 OEM or ODM?<\/h3>\n<div class=\"faq-a\">ODM is often a practical starting point because an existing platform can avoid new tooling investment and support an 8\u201312-week project plan. Custom changes and delivery requirements affect the final quote and schedule. Relish custom orders start at 1,000 units, with flexibility according to the order; wholesale orders for stocked products start at 50 units. This gives brands a route to test demand before investing in a fully custom product.<\/div>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"faq-q\">What does OBM mean in manufacturing?<\/h3>\n<div class=\"faq-a\">OBM (Original Brand Manufacturing) means the manufacturer develops and sells products under its own brand, rather than only producing for other brands. The manufacturer takes on brand ownership, marketing and distribution as well as production.<\/div>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"faq-q\">Can I switch from ODM to OEM as my brand grows?<\/h3>\n<div class=\"faq-a\">Yes \u2014 and this is the recommended path for serious brands. Start with ODM to validate market fit and build revenue, then invest in OEM custom tooling for your hero product once you have the sales volume to amortize tooling costs. A good factory partner like Relish Technology can support both models.<\/div>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"faq-q\">What is the minimum order quantity for OEM electric toothbrushes?<\/h3>\n<div class=\"faq-a\">Relish custom orders start at 1,000 units, with flexibility depending on the actual order. Wholesale orders for stocked products start at 50 units. For a custom OEM project, the design, tooling and production plan determine the final order requirements and costs.<\/div>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"faq-q\">How long does it take to launch an ODM electric toothbrush product?<\/h3>\n<div class=\"faq-a\">Use 8\u201312 weeks as an initial planning range for an ODM project, then confirm the schedule with the factory. Branding approval, sampling, production and delivery are separate stages, and transport time depends on the destination and shipping method. OEM projects involving new tooling and development can take around 20\u201328 weeks.<\/div>\n<\/div>\n<div class=\"faq-item\">\n<h3 class=\"faq-q\">What certifications do I need for OEM electric toothbrushes?<\/h3>\n<div class=\"faq-a\">The requirements depend on your target market and the complete product configuration. They may include CE marking and RoHS compliance in the EU, FCC requirements in the USA, PSE requirements in Japan, KC requirements in South Korea and EAC requirements in applicable Eurasian markets. Existing ODM documents can help, but review their scope against your final model and branding. A multi-market plan can cost $8,000\u2013$25,000 and take 3\u20136 months, depending on the testing and documentation required.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<img decoding=\"async\" alt=\"Illustrative oral care product display with an electric toothbrush, water flosser, brush heads and OEM\/ODM packaging\" class=\"product-img\" src=\"https:\/\/relish-tech.com\/wp-content\/uploads\/2026\/04\/relish-oem-odm-oral-care-product-lineup-electric-toothbrush-water-flosser-scaled.webp\"\/>\n<div class=\"cta-block\">\n<h2>Ready to Launch Your Oral Care Brand?<\/h2>\n<p>Whether you are launching with ODM or developing a custom OEM product, Relish Technology supports both routes. Custom orders start at 1,000 units, with flexibility according to the order; wholesale orders for stocked products start at 50 units. Our team can help you plan the product, branding and production as your business grows.<\/p>\n<a class=\"cta-btn\" href=\"https:\/\/relish-tech.com\/contact\/\">Get a Free Quote<\/a>\n<a class=\"cta-btn secondary\" href=\"https:\/\/relish-tech.com\/oem-odm-electric-toothbrush-manufacturing-guide\/\">Read the Full OEM Guide<\/a>\n<\/div>\n<div class=\"references\" style=\"margin-top: 48px; padding: 24px; background: #f8f9fa; border-radius: 12px;\">\n<h3 style=\"color: var(--brand-secondary); font-size: 1.1rem; margin-bottom: 16px; border-bottom: 2px solid var(--brand-primary); padding-bottom: 8px;\">References<\/h3>\n<ol style=\"padding-left: 24px; font-size: 13px; color: #555; line-height: 1.8;\">\n<li class=\"translation-block\" style=\"margin-bottom: 10px;\"><span style=\"color: var(--brand-primary); font-weight: 600;\">[1]<\/span> Straits Research. (2026). <em>Electric Toothbrush Market Size, Share &amp; Trends Analysis Report, 2026\u20132034<\/em>. Source: <a href=\"https:\/\/straitsresearch.com\/report\/electric-toothbrush-market\" style=\"color: var(--brand-primary);\" target=\"_blank\" rel=\"noopener\">https:\/\/straitsresearch.com\/report\/electric-toothbrush-market<\/a>. Projected market size: USD 5.02 billion (2026) to USD 8.50 billion (2034); CAGR: 6.8% over 2026\u20132034.<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 10px;\"><span style=\"color: var(--brand-primary); font-weight: 600;\">[2]<\/span> American Dental Association. (2024). <em>Toothbrushes: Oral Health Topics<\/em>. Retrieved from <a href=\"https:\/\/www.ada.org\/resources\/research\/science-and-research-institute\/oral-health-topics\/toothbrushes\" style=\"color: var(--brand-primary);\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ada.org\/resources\/research\/science-and-research-institute\/oral-health-topics\/toothbrushes<\/a>. ADA recommends powered toothbrushes can be used effectively.<\/li>\n<li class=\"translation-block\" style=\"margin-bottom: 0;\"><span style=\"color: var(--brand-primary); font-weight: 600;\">[3]<\/span> World Health Organization. (2024). <em>Oral Health<\/em>. Retrieved from <a href=\"https:\/\/www.who.int\/health-topics\/oral-health\" style=\"color: var(--brand-primary);\" target=\"_blank\" rel=\"noopener\">https:\/\/www.who.int\/health-topics\/oral-health<\/a>. WHO emphasizes oral health as critical component of overall health.<\/li>\n<\/ol>\n<\/div>\n<div class=\"related-articles\">\n<h3>Continue Reading: Electric Toothbrush OEM Guide Series<\/h3>\n<ul class=\"related-list\">\n<li><a href=\"https:\/\/relish-tech.com\/oem-odm-electric-toothbrush-manufacturing-guide\/\">The Complete OEM\/ODM Electric Toothbrush Manufacturing Guide<\/a><\/li>\n<li><a href=\"https:\/\/relish-tech.com\/how-to-find-electric-toothbrush-oem-manufacturer-china\/\">How to Find a Reliable Electric Toothbrush OEM Manufacturer in China<\/a><\/li>\n<li><a href=\"https:\/\/relish-tech.com\/electric-toothbrush-oem-certifications-guide\/\">Certifications Guide: CE, FDA, FCC &amp; More for Electric Toothbrush OEM<\/a><\/li>\n<li><a href=\"https:\/\/relish-tech.com\/private-label-electric-toothbrush\/\">Private Label Electric Toothbrush: Complete Branding Guide<\/a><\/li>\n<li><a href=\"https:\/\/relish-tech.com\/manufacturing\/\">Our Manufacturing Capabilities<\/a><\/li>\n<li><a href=\"https:\/\/relish-tech.com\/research-development\/\">R&amp;D &amp; Product Development<\/a><\/li>\n<li><a href=\"https:\/\/relish-tech.com\/certifications\/\">Certifications &amp; Compliance<\/a><\/li>\n<li><a href=\"https:\/\/relish-tech.com\/sustainability\/\">Sustainability &amp; ESG Commitment<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \u203a OEM Guide \u203a OEM vs ODM vs OBM Manufacturing Models OEM vs ODM vs OBM: Complete Guide for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-4645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oem-sourcing-guides"],"_links":{"self":[{"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/posts\/4645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/comments?post=4645"}],"version-history":[{"count":26,"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/posts\/4645\/revisions"}],"predecessor-version":[{"id":8428,"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/posts\/4645\/revisions\/8428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/media\/8532"}],"wp:attachment":[{"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/media?parent=4645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/categories?post=4645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relish-tech.com\/jp\/wp-json\/wp\/v2\/tags?post=4645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}